Nisa AI for Marketing
The ad that was burning money at 3am.
Nisa watches spend every morning and tells you which campaign is losing, with the numbers behind it. Pausing it or moving the budget is a card you click, never something she does on her own.
Nisa lives in Slack, WhatsApp and iMessage.
#marketing
Nisa
- meta ads · 6 campaigns
- ga4 · conversions
One campaign is worth your attention. "Retargeting broad" took 38% of yesterday’s spend at roughly three times the cost per signup of the other five. It has been above target nine days running, so this is not one bad day.
You
pause it and put the budget on the two that are working
Nisa
Retargeting broad: active → paused. Daily budget €120 → €0. Two campaigns go €40 → €100. Nothing changes until you approve this card.
What changes
Every morning at 9
spend is read before you are
The loss you care about is the one that ran overnight. A weekly review finds it six days late.
Nine days, not one
she says how long it has been true
A single bad day is noise. Naming the run length is the difference between a number and a reason to act.
Approval card
on every budget and pause
Current value → proposed value, on a card. She proposes; the change happens when a person clicks, and the audit row is written either way.
These are the targets we hold Nisa to, not an average across customers. Each one below says how to check it against your own numbers.
Check it yourself. Pull the last quarter of daily spend and mark every day a losing campaign ran after it was already losing. That total is what the morning read is worth to you.
Three jobs to hand over first
Every morning, 09:00
Audit yesterday’s spend
Every campaign against its target, with the losers named first and a proposal attached, waiting for your click.
Weekly
Watch your AI visibility
Whether answer engines mention you when someone asks for what you sell, which sources they cite, and what changed since last week.
On demand
Draft the campaign, not the brief
Copy and creative direction from what already worked, put in front of you as a draft. Nothing goes live without a person.
It reaches the tools you already run on
- Meta Ads Campaigns
- Google Ads Search
- PostHog Product analytics
- Google Analytics Traffic
- Google Sheets Reporting
- Slack Where it lands
Plus 3,000+ more. Nisa only reaches what you connect, and you can revoke any of it.
Autonomous, not unsupervised
Nothing leaves without you, character for character
Every outbound message stops at a card in Slack showing the full text, with approve or edit-and-approve. What you approve is what arrives. Nothing is appended, trimmed or re-generated after you press the button.
A private source answers you privately
A connection or a part of your brain can be marked sensitive. Nisa still reads it, but the answer goes to you as a card in a DM instead of into the shared thread. The rule is enforced by the answer never being staged there, not by asking a model to keep a secret.
Built in the EU, by a German company
Practible AI UG (haftungsbeschränkt), Hamburg. GDPR is the floor we build to, and your data never trains a model. You can read, correct and delete anything Nisa knows about your company, because it is a set of files and not a set of weights.